Choosing who sells your home is the biggest decision in the whole sale. The agent sets the price strategy, decides how buyers first see your home, and sits across the table when offers come in. In Kitchener-Waterloo there are a great many licensed agents, and most of them will tell you they are the best. This guide gives you the questions that sort them out, written by an agent team that will be honest about where we fit and where we don’t.
Before you call anyone
Write down three things: when you need to move, the lowest price that makes the move work for you, and what worries you most about selling (the price, the timing, the showings, or buying your next place). Every good agent will ask about these, and having the answers ready makes it easy to compare who listens and who just pitches.
Then read reviews on more than one site. Google reviews are the easiest to find. Look past the star rating to the dates (are they recent?) and the details (do sellers describe the agent pricing well, communicating, and handling offers?).
12 questions to ask a listing agent in Kitchener-Waterloo
1. What have homes like mine sold for in the last 90 days?
Ask for sold prices, not list prices, on homes close to yours in size, age and street type. A good agent brings these to the first meeting. Waterloo Region is not one market: a semi in Kitchener’s Forest Heights and a detached home in Waterloo’s Beechwood move differently.
2. What price would you list at, and what is it based on?
Be careful with the agent who quotes the highest number. A price that is too high costs you weeks on the market, and homes that sit often sell for less in the end. Ask them to show the sales that support their number.
3. How many homes did you sell last year, and how many near me?
Volume is not everything, but it shows the agent is working the market every week. For our team, it was more than 100 homes sold in 2025. Ask the same question of everyone you meet and write the answers down.
4. Who will I actually deal with?
On a team, the person who lists your home may not be the person who answers the phone at 8 PM. That can be a good thing (more cover) or a bad one (you never reach the agent). Ask who handles showings, offers and questions, and how fast they reply.
5. What exactly does your marketing include?
Ask for a list: photography, floor plans, video, a listing page, social media, open houses, signs and how the home is shown on REALTOR.ca. Ask to see a listing they marketed recently.
6. How will you prepare my home for sale?
A good agent tells you which small fixes are worth it and which aren’t. Ask whether they help with staging advice, cleaners or trades, and who pays.
7. What do you charge, and what is included?
Commission in Ontario is negotiable. Ask for the total, how much of it goes to the buyer’s brokerage, and what you get for it. Compare the service, not only the percentage.
8. How long is the listing agreement, and can I end it?
Ask how long the agreement runs and what happens if you are not happy. Read the cancellation terms before you sign.
9. How do you handle offers, and will you hold an offer date?
Ask how they decide between taking offers any time and setting an offer night, and what they did on their last few sales. Ask how they check that a buyer’s financing is solid.
10. How will you keep me updated?
Ask how often you will hear from them, by phone, text or email, and what you will be told: showings, feedback, and how many people viewed the listing online.
11. Can I talk to sellers you worked with recently?
Reviews are useful; a phone call with a past seller is better. A confident agent will give you names.
12. If I am buying too, how do you handle the timing?
Selling and buying at the same time is where most stress comes from. Ask how they would line up the two closing dates and what happens if one side moves.
Red flags
A price far above every other agent’s with no sales to back it. Pressure to sign the same day. Vague answers about who does the work. No recent sales near you. Marketing described in general words with no examples.
Where we fit
Real Home Experts is a Kitchener-Waterloo team led by Jason O’Keefe, REALTOR®, at Real Broker Ontario Ltd., Brokerage. We sold more than 100 homes in 2025 and hold 4.9 out of 5 from 298 Google reviews (as read on 31 October 2026). We are glad to answer every question above in writing, with our numbers. Start with a free price opinion: ask what your home is worth, call the team at (519) 904-2845, or send us your questions. You can also see our current listings.
Frequently asked questions
How many agents should I interview before listing my home?
Two or three is enough for most sellers. Fewer and you have nothing to compare; more and the answers start to blur.
Is the agent who suggests the highest price the best choice?
Not by itself. Ask for the sold homes that support the price. A price that is too high often means more time on the market and a lower final sale.
Is real estate commission negotiable in Ontario?
Yes. Commission is agreed between you and your brokerage. Compare what each agent includes for the fee, not only the rate.
Should I choose a team or a single agent?
Either can work well. With a team, ask who your main contact is and how quickly they reply. With a single agent, ask who covers when they are away.
Real Home Experts, Real Broker Ontario Ltd., Brokerage. This guide is general information, not legal or financial advice. Not intended to solicit buyers or sellers currently under contract.
